I love discovering new businesses owned by incredible, inspiring women. One of these businesses that I am excited to share with you is Lavetelier, a Toronto-based brand offering thoughtfully curated luxury and affordable handcrafted jewelry. I caught up with Jaimie, Lavetelier’s founder, to learn more about her blossoming brand.
Since everyone’s story is unique, I wanted to know what inspired Jaimie to become a small business owner and I was surprised to learn that there was a connection to these crazy times of COVID-19 (sigh). During the pandemic, Jaimie noticed that small, local businesses were struggling to survive. She wanted to prioritize shopping local because of the satisfaction she felt from connecting with these businesses: “You get to know them and get to see their passion for what they do. When you support a small business you are truly helping them make more art or do more of what they love to create/design/dream. I love that part.” She loved it so much that she wanted to join the movement!
“The level of satisfaction you get from supporting small/local is just so much higher. The connection is much deeper.”
— Jaimie
Owning her own business has been a fulfilling process because, not only does she have an outlet for her creativity by making all of her jewelry, she has discovered that she can wear all of the hats when it comes to her brand: designer, artist, business-owner, Instagram model (LOL), photographer, website designer, professional hater of ALL printers…”. In fact, as a career-driven woman who used to define herself by a professional job title, Jaimie credits Lavetelier with helping her to recognize her limitless potential!
If you visit Lavetelier’s Instagram you’ll see beautiful jewelry and you’ll get to learn a little about Jaimie and the topics she feels passionate about, like fair pricing and integrity in the jewelry industry. Lavetelier caters to customers who are “interested in everyday pieces that will last without breaking the bank.” Jaimie encourages consumers to pay attention to the materials they’re purchasing, rather than the hype of slick marketing campaigns: “Trendy photos and well-written ad copy are definitely great selling features, but in exchange for what kind of price markup?” Lavetelier offers ‘big brand’ quality at a fair price that reflects the cost of materials and the time it takes to create the pieces; this is a promise she makes to her customers.
So, I just had to ask what we can expect from Lavetelier for spring and summer and I was excited to learn that Jaimie is currently designing and creating new, bright, multi-colour pieces with tassels (some neon) and rainbow beads. She can’t wait to share her new collection with everyone!
I want to thank Jaimie for chatting with me and for being an inspiration to other women who want to follow their passion. She’s a rockstar! As for where you can find her products, check out the links below and, as always, support local.
-Emma
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